Stand out with targeted direct mail pieces.

Direct mail is an excellent way to get your company’s name into the hands of those who wish to know more about your latest products and services. Any business can distribute direct mail, but running an effective campaign takes more than creating a flashy piece. Read on…

Components of a Successful Direct Mail Campaign:

  • The List

    The list can make or break a direct mail campaign. The best offer in the world is useless if the right people don’t see it. Typical mailing lists deteriorate at about 1.5 to 3 percent per month. This is expected — people switch companies, corporations go out of business and data entry operators make errors when entering information. Choosing the right list is crucial, otherwise all efforts and expenses will be wasted.

  • The Offer

    The offer is another important aspect of the direct mail campaign. The mailing will not succeed if the potential client is not interested in the offer. It must be an important benefit to the reader.

  • Frequency

    Another key element to a successful direct mail campaign is repetition. The more times a potential customer sees the message, the more likely they are to consider it when they need a service that your company may offer. Mailing on a regular basis will increase your chances of maximizing awareness and recognition. About 98% of prospects require more than one marketing piece to respond and it takes them longer to take action. Research shows that awareness starts to increase after the third mailing.*

    * Source: Direct Marketing Association

Direct Mail Marketing Services
  • Direct Mail Campaigns
  • Campaign Management
  • Form Letters
  • Postcards
  • Newsletters
  • Invitations / Announcements / Holiday Greetings
Direct Mail Projects