Customer Win-Back Programs
The average company may lose 10-40% of it's customer base every year -- that's just a part of being in business. Customers stray for a variety of reasons: unhappiness with service, improper handling of complaints, disapproval of a change in rates, policies or staff, or the desired service is not being offered. Any of these reasons can cause customers to leave when a company's performance does not meet their expectations.
Customer defection can be even more common in the times of a 'roller coaster economy' because they are more nervous and less understanding of an occasional lapse in performance and, therefore, more likely switch to a competitor. Under these circumstances, Mojo can help your organization develop and employ effective procedures for regaining trust and winning back lost customers.
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