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When planning your next direct mail campaign, consider the following important
components.
Components of a Successful Direct Mail Campaign:
The List
The list can make or break a direct mail campaign. The best offer in the world is useless if the right people don't see it. Typical mailing lists deteriorate at about 1.5 to 3 percent per month. This is expected -- people switch companies, corporations go out of business and data entry operators make errors when entering information. Choosing the right list is crucial, otherwise all efforts and expenses will be wasted.
The Offer
The offer is another important aspect of the direct mail campaign. The mailing will not succeed if the potential client is not interested in the offer. It must be an important benefit to the reader.
Frequency
One of the key elements to a direct mail campaign is repetition. The more times a potential customer sees the message, the more likely they are to consider it when they need a service that your company may offer. Mailing on a regular basis will increase your chances of maximizing awareness and recognition. About 98% of prospects require more than one marketing piece to respond and it takes them longer to take action. Research shows that awareness starts to increase after the third mailing*
* Source: Direct Marketing Association
Contact us today to take care of your next direct mail campaign.
Mojo will handle the construction, mailing, tracking
and results.
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